Purple Mattress

Purple was one of the pioneers in the direct-to-consumer (D2C) mattress space. Their success was rewarded with an onslaught of venture-backed competitors.

Industry

Bedding & Furniture

Services

Media, Analytics

How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress #goldilocks - YouTube

What’s a super easy way to tell if your bed is awful? The egg test.

How Purple Mattresses Help Hot Sleepers Stay Cool | Real Customer Stories

Strategy

• Test over 15 different video edits against 75 audience segments to find best results at each stage of customer journey
• Use message sequencing and retargeting to drive purchase intent
• Test promotions and offers on bidded platforms like YouTube and Facebook (now Meta) to find optimal cost per acquisition