Mile IQ

MileIQ needed a direct conversion campaign, informing audiences without sacrificing brand image. Molio revved up the graphics in this video to highlight the technology behind MileIQ’s smart driving app.

Client: Mile IQ
Industry: Mobile App
Services: Creative & Media/Analytics
Director: Jake Schwarz

Let’s talk about Numbers:

$.11

Cost Per View

$3.05

Cost Per Install

$3.36

Cost Per Signup

60%

Decrease in CPM through optimization

Created in 2013, MileIQ continued to run this YouTube-optimized campaign on TV in 2017 and 2018. Based on strong creative, branding and campaign results, MileIQ was acquired by Microsoft in 2015.

Campaign Efficiency

Molio tested 14 video variations in order to achieve Cost Per Install metrics and sign-up goals. We then assisted to scale the campaign from YouTube to TV knowing the right messaging, pricing and audiences to target.

Agency Expertise

Our extensive knowledge of video, online platforms, and their audiences, helped Mile IQ maximize their return on ad spend, find customers, and establish a brand in the very crowded space of financial apps.