Bouchard Chocolates

Bouchard Dark Chocolate Probiotic “Hard to Believe” - YouTube

Bouchard Dark Chocolate Probiotic “Hard to Believe”

Bouchard 83 subscribers
0:02 Time elapsed 2 seconds / 4:54 Time duration 4 minutes, 54 seconds

Problem

This Belgian chocolatier was torn between telling people how good their probiotic-infused chocolate tasted and how good it is for you.

Solution

Create a relatable premise and take it to comic extremes, allowing the brand to both educate and entertain the viewer. Target health-conscious & chocolate-indulgent audiences who shop at Costco & Amazon.

Results

Unprecedented engagement and click-through. Over 20% of viewers watched the entire 4:53 long-form video. Increased sales for both the probiotic and original dark chocolate SKUs.