Alba Botanica

Alba Botanica creates products for skin, hair, and of course, the soul. This campaign introduced Alba to a broader audience by showcasing the heart behind the brand.

Industry:

Beauty and Skin Care (CPG)

Services:

Creative & Media/Analytics

Director

Donna Lamar

Do Good. Do Beautiful.

6 videos

Meet Ocean, Magnificent Marine Maven
Alba Botanica Channel

Alba Botanica 1.66K subscribers

Let’s talk about Numbers:

20%

Brand Awareness Lift

23%

Engagement Rate

$0.02

Cost Per View

Brand affinity scores significantly increased for awareness and purchase intent. The business has seen double-digit increases year-on-year since we launched the campaign. The campaign expanded from video to TV and print from original YouTube execution.