Costa Vida - Nacho Rules

Problem

Not all nachos are equal. Costa Vida carefully builds theirs so that each chip tastes like a meal. Plus, they boast a healthy margin – so how do we set them apart?

Solution

Create a pseudo-serious set of “Nacho Rules” that dictate their creation and consumption. Run creative across geo-enabled digital and OOH media to encourage in-person store visits.

Results

Increased store visits by 28% and average order value by 24%. Boosted lunchtime foot traffic with strategic dayparting.